School of Film & Mass Communication

The communication revolutions are on the threshold of complete maturation, as the word itself prepares for the twenty first century. The electronics explosion, the software phenomenon and the communications revolution are together the most vital segments, of the information superhighway that, symbolically, bridges nations and cultures, peoples and communities and thus leads to the fulfillment of the great vision of the global village.

School of Film & Mass Communication (SFMC) aims at providing the best opportunities to student and prepare them to meet the emerging global challenges in the year to come. SFMC also impart technical education to the future aspirants and aims at creating a work force of professional with analytic skills. SFMC is a School par excellence equipped with latest laboratories excellent infrastructure and qualified, experienced and committed team of faculty members. Teachers provide firm and supportive learning environment. Radio is not simply a tool for entertainment, but is also a great tool for employment.

The SFMC as a part of its social commitment and responsibility towards the community within which it is situated; running a Community Radio Station (CRS), addressing itself to the residents of Allahabad. This FM Radio broadcasts educational, enrichment and a wide range of rich sociocultural programmes. The students, under the supervision of faculty members produce the radio programmes. FM Radio is a space that provides an excellent learning experience to our students. SFMC’s Radio Station is a good source of hands-on experience for students of mass communication.
For those students who come and join here find the programme with opportunities which are provided for all round personality development by participating in co-curriculum and extra curriculum activities. This course will lead to excellent employment prospects. SFMC has been attached to several satellite channels. It produces films and videos for these channels.

Frequent visits are made by guest/visitors who enlighten our students with their lectures. Students learn a lot from these lectures There is an opportunity to learn some thing new from different perspective. It is a complete professional course where students have got more placement opportunities.

The School has following centres and departments:

Centre for Journalism & Mass Comm.

The centre for Journalism and Mass
Communication is an initiative to raise the standards in Journalism and Mass Communication. The centre composed of the following departments

Department of Journalism
Department of Mass Communication

The centre prepares students to be leaders in a wide range of Journalism and communication fields.

Centre for Media Technology

The centre provides a unique environment for the use of computers in the field of media. Following departments make this centre par excellence.

Department of Audio Technology
Department of Audiovisual Technology
Department of Multimedia
Department of Photography
Department of Videography &Cinematography

The centre is dedicated to creative applications of new technology and artistic practice to offer studies in new digital sound and image technologies.
Centre for Media Management

The centre for Media Management accelerates the business success of media companies and professional growth of media executives through its education programs. This centre has two departments.

Department of Media & Event Management
Dept. of Advertising & Marketing Management

This centre is dedicated to students who have inclination to media and wish to anchor their education with new insights about managing organizations.

Centre for Advertising & Public Relations

This centre provides educatin in advertising and public relations developing strategic plans, publicity and creative media messages. It covers both global marketing considerations and those specific to India. This centre has two departments.

Department of Advertising
Department of Public Relations

Public relations, advertising use strong communication skills to get across their message, apply psychological principles to understand and influence consumers and utilize basic data analysis to assure they are hitting their target markets. In addition, these fields require the use of creativity to generate the ideas and messages as well as critical thinking skills to make sense of the market research. Students acquire knowledge as well as set of skills.

Centre for Creative Art

This centre offers applied and forward-thinking programs in the areas of art, design and lighting. It has two departments.

Department of Visual Art
Department of Set Designing & Lighting

The centre promotes art appreciation and art education in the field of visual arts and set designing. Students get in-hand experience too.

Centre for Performing Arts

The purpose of the centre for Creative Art is to seek, develop and to train the best professional performers in world of music, play or theaters. It has two departments.

Department of Indian Music
Department of Acting & Makeup Work

The distinct feature of performing art is that like plastic art, it does not uses the metals of clau, etc. but it uses the artist real or own body. Apart from art, this is a good source of entertainment too, as people in their free time go for these and enjoys it. The centre focus on the creation and interpretation of works and performances that use auditory, kinesthetic and visual phenomena to express ideas and emotions in various forms, subject to aesthetic criteria.

Lab Facilities

The faculty offers excellent laboratory facilities for the students. Labs are equipped with the latest equipments e.g. High Definition (DV) Camcorders, DSR PD 170 Camera, DSR 390 P Camera, Audio Mixer, Video Mixer. Students have easy access to available equipments in the labs. SFMC Shooting Floor gives opportunity to students for proper practice. In studio, students use lights like Multi-20, Solar & Baby and CS, Reflectors etc. for shooting.
Video Editing Lab is equipped with latest versions of Final Cut Pro (FCP), Editing Suit, Adobe Premier, Avid and other related software. Recording Studio is equipped with Audio Mixture, Audio Editing Suit. Students develop their expertise, ability and professionalism.
Faculty is running own Community Radio Station (CRS) Radio Adan (90.4 MHz) addressing itself to the residents of Allahabad. Here students get the privilege of hands on experience of Audio Dubbing, Editing and Programme Production for Radio.

 

Faculty

Guest/Visiting Faculty

Ms. Swapna W. Joshi, Director TV Serials, Mumbai
Mr. Rizwan Wadood, Producer, STAR NEWS
Mr. Ravi Palli Ram Babu, Film Director, Hyderabad
Mr. Jalis Sheervani, Film Writer & Lyricist,Mumbai
Mr. Vinod Kr. Bajpai, GOA News, Goa
Mr. Shahab Allahabadi, Production, Mumbai
Mr. Prabhat, Non Linear Editor, New Delhi
Mr. Salim Ahmad, Film Director, Mumbai
Mr. S. N. Sharma, GOA News, Goa